Social Media
I’ve created social-first videos across a range of brands and styles, from entertainment to lifestyle to personal projects. I’ve edited Gold Derby’s viral awards speech clips, helped craft Deadline’s social presence with buzzy videos (including a DeNiro impression compilation), and produced lifestyle content for First Media. I also edited the brand launch video for Nooish and have made short form content around my own sewing projects. I aim to make videos that are entertaining, scroll-stopping and smart.
As Creative Director of Video at Rate, I not only help in connecting pieces for social but also writing, directing, filming and editing such as this fun piece for Thanksgiving.
As Creative Director of Video at Rate, I’ve concepted, written, directed and edited many pieces for social media, including several with brand ambassadors like Jameis Winston and Julianna Peña.
As Creative Director of Video at Rate, I’ve concepted, written, directed and edited many pieces for social media, including several with brand ambassadors like Jameis Winston and Julianna Peña.
I created the brand launch video for Nooish, handling everything from filming and editing to directing talent. I also crafted a TikTok-specific cut that quickly gained traction, earning over a quarter million views. The goal was clear: storytelling with a fun, stylish tone that introduced the brand and resonated with a digital audience.
I created several videos for Deadline’s social team, including a fun piece during the Tribeca Film Festival where we asked filmmakers and actors to do their best Robert De Niro impression. I produced and edited the video, shaping it into a quick, engaging clip that resonated with Deadline's fans on social.
At First Media, I edited social-first videos tailored for Facebook during the peak of BuzzFeed’s Tasty-style era. Focused on top-down arts and crafts content, the videos were designed to be fast, family-friendly, and visually engaging... perfect for parents looking for creative, doable projects in their feed.
At First Media, I edited social-first videos tailored for Facebook during the peak of BuzzFeed’s Tasty-style era. Focused on top-down arts and crafts content, the videos were designed to be fast, family-friendly, and visually engaging—perfect for parents looking for creative, doable projects in their feed.
Throughout 2024-25, I edited Gold Derby’s social media videos, including awards ceremony clips that went viral, like a standout Ariana Grande moment. Designed for TikTok, Instagram, and YT Shorts, these edits used punchy pacing, bold captions, and platform-savvy timing to drive millions of views and boost Gold Derby’s digital presence.
During the pandemic, I took up sewing and shared the process on TikTok, documenting shirts I made, including button-ups I proudly wore to the Cannes Film Festival the following year.